"Don't just stand there; do something!" The well-worn expression favors action over inaction when faced with a problem. When catastrophe looms, some people naturally spring to work immediately. Others react as does the bird transfixed by the snake; they are the ones who need such a reminder to be snapped back to reality.
Action is warranted when the problem is immediate. But especially when the problem is perennial -- or as in the case of "global warming," the problem is theoretical -- the "do something" mentality can lead to very silly actions, whether it's "fighting global warming" by using only one square of toilet paper per restroom visit, creating a talking cartoon fish to get people to stop pouring grease down their drains, believing that chanting the word "vagina" helps fight sexual assault, or, in this case, thinking a theatre1 troupe will actually "promote health/wellness and social justice."
The Durham Herald-Sun report on UNC-Chapel Hill's Campus Health Services' Interactive Theatre Carolina -- one of the "Wellness Services"2 -- falls comically in line3 with the assumptions behind the "service":