The latest rebranding of ‘global warming’

Thomas Lifson of the American Thinker highlights the latest attempt to excite people about global warming threats.

Apparently not enough people are convinced that we have only 12 years left before the world ends.

The first brand identity of the doomsday cultists had it that “global warming” was going to kill us all. But alas, it produced laughable claims, such as the “end of snow,” that were endlessly refuted by Mother Nature. …

… There’s nothing quite like laughter to puncture pomposity and appeals to authority. So, the scare-mongers abandoned “global warming” as the boogeyman and rolled out their New Coke: “Climate change.” But that has proven to be as much of a dud as New Coke. Golly-gee-whiz, it’s not scary enough. There are still plenty of people who don’t get excited. So, now we have the new New Coke: “climate emergency,” now being test marketed as Michael Bastasch reports in the Daily Caller.

Telemundo, the second-largest Spanish language U.S. television network, will now use “climate emergency” to describe global warming, citing the “scientific community and linguistics experts.”

This comes one month after The Guardian, a prominent U.K. newspaper, discarded climate change in favor of more alarming terms, like “climate emergency, crisis or breakdown.”

It’s still the same hoax, and the propagandists hyping it fall back on the usual trick of confusing actual science with allegations of a phony consensus.

Mitch Kokai / Senior Political Analyst

Mitch Kokai is senior political analyst for the John Locke Foundation. He joined JLF in December 2005 as director of communications. That followed more than four years as chie...

Reader Comments