Unlike primary care physicians that accept insurance, direct primary care (DPC) doctors aren’t waiting around for the American Medical Association (AMA) to expand the number of health insurance billing codes that pay for telemedicine services.

Bypassing the complexities associated with health insurance contracts lets DPC doctors be flexible in how they practice medicine. They can be creative with designing DPC membership plans that feature built-in benefits that patients will value – like telemedicine.

Read my latest on Forbes here.