Matthew Sheffield, writing for National Review:
One of the more interesting developments since the emergence of the Web as a mass medium is the establishment of a conservative media presence. Prior to the Internet, there were basically no large-audience right-wing media operations aside from a few talk-radio programs.
Since the 1996 establishment of Fox News and the popularization of the Web, it has now become possible for a conservatively inclined people to consume all kinds of news and opinion catering to their specific tastes and viewpoints. Many right-leaning people have hailed this development, believing that they have finally defeated the hated liberal media. They suppose that because they can now obtain their news entirely from conservative-leaning media that this is what others do as well.
They couldn’t be more mistaken.
While the conservative-media constellation is far larger than it once was, its audience is completely dwarfed by the left-leaning mainstream media. People who are “very conservative” love right-wing media outlets. No one else appears to, not even Republicans who are “somewhat conservative.”
The fact that a majority of average Americans has never even heard of the Right’s biggest stars like Sean Hannity and Glenn Beck is a perfect illustration that Republican political junkies live in a media bubble.