NBA D-League “Swarms” into Gboro

Greensboro’s new D-league team is branded—-the ‘Swarm.’

“It represented a different attitude,” said Seth Bennett, the Hornets’ senior vice president of marketing. “When we talked about competition and the fans and the type of energy we want in the arena. It has a lot of different applications.”

The Swarm will play games at the Greensboro Coliseum Pavilion, which is scheduled to be renovated into a 2,500-seat fieldhouse before the 2016-17 season. The current D-League season began Nov. 7.

I’ve been a sports fan most of my life and I’ve always had a problem with nicknames that didn’t have an ‘s’ at the end.

Sam Hieb / Contributing Editor

Sam Hieb is freelance journalist from Greensboro, North Carolina. He is a contributing editor for Carolina Journal and for Piedmont Publius, a blog that focuses on political a...