As Kay Hagan prepares for her campaign to become the first North Carolina Democrat since 1968 to defend a U.S. Senate seat successfully after a full six-year term, Republicans are thinking about how to retake a seat they had held for 36 years before Hagan’s election. It’s almost certain that GOP power brokers are considering some of the issues discussed in the latest issue of The Atlantic.

These days, political consultants take for granted that, all else being equal, women make more desirable candidates. Which means that Democratic and Republican operatives alike yearn for nothing more than to discover the next Heidi Heitkamp, a Democrat and former natural-gas-plant director who was elected the junior senator from North Dakota last November, or Deb Fischer, a previously little-known state legislator who won a tough Republican primary and then beat former Senator Bob Kerrey on her way to the Senate last year. …

… Evidence suggests that double standards may have once applied but don’t any longer. [Republican National Committee chief of staff Mike] Shields and [Democratic pollster Andrew] Myers prefer female candidates for a simple reason: voters, they say, tend to assume women are more trustworthy, less corruptible, and more in touch with everyday concerns. In a white-male-dominated political system, women are seen as outsiders. “Voters want change,” Shields said. “A woman candidate personifies change just by being on the ballot.” Myers added that, in these intolerably gridlocked times, “voters believe women are more likely to compromise and find common ground and solutions, and less likely to argue and triangulate for political advantage.” Both consultants also emphasized that women are harder to criticize than men. Sharp-edged attacks, particularly by male rivals, risk running afoul of the societal bias against, essentially, hitting a girl. The classic example: Clinton’s 2000 Senate race, in which her opponent, Rick Lazio, left his podium during a debate to demand that she sign a campaign-finance pledge. Lazio’s physically confrontational gesture was regarded as bullying, and helped sink his campaign.