Per WRAL, for the “fool and his money” files:

Smell like Old Well with UNC cologne

… Masik Collegiate Fragrances is marketing the $60 bottles of perfume and men’s cologne online and through a couple of Chapel Hill stores. … The UNC perfume mixes scents like champagne, green apple, jasmine, violet, vanilla and amber woods – the last two are among the “base notes” that are reminiscent of the Old Well, according to the Masik Web site. The men’s cologne includes scents like lemon, juniper, lavender and tonka bean.

Expect a precipitous drop in outside sales of tonka beans, whatever the heck they are, and vanilla and amber woods as this heretofore unserved market finally finds a way to relive the smells of the Old Well and they don’t mean stale urine and vomit. And no doubt the well-taxing statists in Raleigh will find a way to tap this resource, too.