Yesterday Gallup released a story and data comparing the number of so-called “swing voters” from the pre-convention point of the 2000 presidential election cycle with “swing voters” in this cycle. The story and data are for paid subscribers, but I will summarize the key point.
Gallup concludes that President Bush and Sen. Kerry will be trying to persuade a much smaller group of people who, at this point, say they are still open to changing their minds about their presidential choice than was up for grabs in 2000. The data:
Poll conducted June 21-23, 2004, (722 likely voters, margin of error is plus or minus 4 percentage points):
13% of likely voters said their is some chance they could vote for the candidate they are currently not supporting
Poll conducted April 7-9, 2000, (sample details not provided):
27% of likely voters said their was some chance they could vote for the candidate they were not supporting at the time
