What exactly is John Edwards’ “message of hope”?

I encounter this phrase all the time in media reports (including just now in the top-of-the-hour radio news), but it’s never fleshed out. It seems to me that “message of hope” is the message. It’s as if, in the Pandora’s Box of Edward’s politics, there’s a scrap of paper that reads “IOU: One message, signed John.”

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