Within The Atlantic‘s latest cover story on the influence of college fraternities, Caitlin Flanagan offers a great synopsis of some of the key factors that have come together to create a college bubble.
The entire multibillion-dollar, 2,000-campus American college system—with its armies of salaried professors, administrators, librarians, bursars, secretaries, admissions officers, alumni liaisons, development-office workers, coaches, groundskeepers, janitors, maintenance workers, psychologists, nurses, trainers, technology-support staffers, residence-life personnel, cafeteria workers, diversity-compliance officers, the whole shebang—depends overwhelmingly for its very existence on one resource: an ever-renewing supply of fee-paying undergraduates. It could never attract hundreds of thousands of them each year—many of them woefully unprepared for the experience, a staggering number (some 40 percent) destined never to get a degree, more than 60 percent of them saddled with student loans that they very well may carry with them to their deathbeds—if the experience were not accurately marketed as a blast. They show up on campus lugging enormous Bed Bath & Beyond bags crammed with “essentials,” and with new laptop computers, on which they will surf Facebook and Tumblr while some coot down at the lectern bangs on about Maslow’s hierarchy and tries to make his PowerPoint slides appear right side up. Many of these consumer goods have been purchased with money from the very student loans that will haunt them for so long, but no matter: it’s college; any cost can be justified. The kids arrive eager to hurl themselves upon the pasta bars and the climbing walls, to splash into the 12-person Jacuzzis and lounge around the outdoor fire pits, all of which have been constructed in a blatant effort to woo them away from competitors. They swipe prepaid cards in dormitory vending machines to acquire whatever tanning wipes or earbuds or condoms or lube or energy drinks the occasion seems to require. And every moment of the experience is sweetened by the general understanding that with each kegger and rager, each lazy afternoon spent snoozing on the quad (a forgotten highlighter slowly drying out on the open pages of Introduction to Economics, a Coke Zero sweating beside it), they are actively engaged in the most significant act of self-improvement available to an American young person: college!
That all of this fun is somehow as essential as the education itself—is somehow part of a benevolent and ultimately edifying process of “growing up”—is one of the main reasons so many parents who are themselves in rocky financial shape will make economically ruinous decisions to support a four-year-residential-college experience for their children. There are many thousands of American undergraduates whose economic futures (and those of their parents) would be far brighter if they knocked off some of their general-education requirements online, or at the local community college—for pennies on the dollar—before entering the Weimar Republic of traditional-college pricing. But college education, like weddings and funerals, tends to prompt irrational financial decision making, and so here we are. Add another pesto flavor to the pasta bar, Dean Roland! We just lost another kid to online ed!