Cal Thomas‘ latest column muses about the news media’s penchant for insulting Americans, an action Thomas likens to a “suicide compact.”

Is there a profit-making business — other than TV networks and the New York Times — that so disrespects its audience it works overtime to offend them?

What other business metaphorically flips the bird to those who don’t subscribe to their social, cultural and political worldview? That is precisely what Big Media does to a large number of potential viewers and subscribers.

Three recent examples: 1) The inexplicable editing of the Pledge of Allegiance during the opening of last Sunday’s U.S. Open on NBC; 2) the naming of ultra-liberal Norah O’Donnell of MSNBC as CBS News’ new chief White House correspondent, in time for the 2012 election; and 3) last Sunday’s New York Times, which appeared to be a wholly owned subsidiary of the Washington Blade, a leading newspaper for the lesbian, gay, bisexual and transgender community. …

… It is why these entities are losing readers and viewers, though they don’t seem to care. Their ideology trumps their business sense. Meanwhile, the rise of alternative media makes them increasingly irrelevant.